Researching the God Market: Factors Influencing Belief in One Postcode

• What do educated urban people think about God, and why? 
• What factors – logical, emotional, experiential, intuitive - incline them towards belief and what towards unbelief?  How do they balance these factors? 
• Why do many seem to be ‘swing voters’, comfortable sitting on the fence, unmotivated to move far either way?  What common ground do they share with Christianity?  What are their objections to Christian belief and practice, and their misunderstandings? 
• Why do many people describe intuitive and emotional attraction to believing in God, but resist it intellectually?  What apologetic approaches would make most sense? 

Grenville Kent asked these questions in Australia – which is a long way from Europe, but a lot like Western Europe spiritually and culturally.  This research will not directly apply to your ministry area, but the findings may offer insights about post-Christian societies and the market research method may provoke you to try something similar.