What are the keys to receiving major gifts?

R. Mark Dillon is the Executive Vice President of the Christian Higher Education and Nonprofit division of Generis. He authored the book Giving and Getting in the Kingdom: A Field Guide, considered to be a standard guide for fundraising in the Christian realm, and has consulted with numerous colleges, universities, and seminaries in North America as well as a number of churches and nonprofit ministries. Here he answers questions from his talk "The Essential Elements of a Professional Development Effort," given at the 2019 European Leadership Forum.