What are the keys to telling a good story, and how do you know if it's effective with your audience?

Shawn Boskie has accumulated over 25 years of executive leadership experience focused on strategic growth, building teams and fundraising for a variety of for-profit and non-profit organisations. He is the founder and CEO of Canyon Productions, an independent film company that makes movies and series with God at the centre of the story. For more than ten years, he served as Vice President of Development at Alliance Defending Freedom (ADF), the world's largest legal organisation protecting religious freedom, free speech, the sanctity of life, parental rights, and God's design for marriage and family. His passion for team growth and alignment stems from a professional baseball career that spanned 15 years. Here, Shawn answers questions from the talk "Storytelling Keys in Visual Media", given at the 2024 European Leadership Forum.