What is "Word-based relational evangelism"?

John MacKinnon is the Director of Evangelism for The Word 121 www.theword121.com. He has served as an itinerant evangelist, as Lead pastor of a local church and has brought leadership to his passion for the revitalisation of other churches. In his current role he engages with church leaders across the UK, Ireland and the World in supporting them to equip their members to gain confidence in word-based relational evangelism and in strengthening the local church culture of evangelism. Here, John answers questions from the talk "Personal Evangelism with the Bible", given at the 2023 European Leadership Forum.