Why are Christians so bad at media engagement?

Kay Carter is Director of Communications at Tyndale House, an academic institute for biblical understanding, where she supports researchers to speak about their work in a way that cuts through the academic/popular divide and captures the public imagination. Kay has a background in journalism, including as a staff member of The Sunday Times in London and as founding editor of The Difference magazine, which examined political issues through the lens of Christian ethics. She has a long-term interest in religious freedom and has worked as a lobbyist for organisations that represent persecuted Christians in the Middle East. Before joining Tyndale House, she ran the secretariat for the British All Party Parliamentary Group on International Freedom of Religion or Belief.