Why is story telling so important for public relations?

Gregory Long is an author, speaker, consultant, and elder in his church. 35+ years of ministry leadership & fundraising experience steeps every conversation and presentation. Including mistakes! He currently serves as CEO and senior advisor to The NonProfit Authority, specializing in strategic planning, development, and full service consulting for ministries around the world. Here, Greg answers questions from the talk "Public Relations and Communications", given at the 2023 European Leadership Forum.