Developing a Balanced Evangelistic Strategy

Evangelism is an activity that can take place both within a church context and also in the wider community. Both methods are important and can achieve different things, even though the ultimate goal of both is personal conversion. Most churches tend to concentrate their focus on church-based evangelism, believing it to be easier and safer. However, there are bigger strategic questions that need to be asked. This workshop looks at the need to balance the two, demonstrating the benefits and challenges of both and suggesting ways in which a church’s evangelism project can be strategically thought out.