The Strategic Use of the Internet: Understanding and Utilizing Social Media Today

It has become impossible to ignore the advancements to technology in today’s society, specifically the enhancements and benefits that a social media presence has for an organisation’s overall successful communication ability. Laying the foundation of social media techniques can enhance an organisation’s engagement and connections, and understanding the value of this easily utilised resource is pivotal. This session will explain how to apply the basics of social media, where it came from, and how to properly use it. Examples of social media utilisation will be thoroughly explained, as well tactics to approach different avenues within social media and how to work around predetermined reservations or hesitancies about this powerful resource.