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Thinking like a Publisher: How to Get Your Book in Print


There is no point in writing a book that no one reads. That is why you as an author need to learn to think like a publisher, whose whole career is built around getting people to buy and read the books they publish. This session will talk about the changing face of publishing, both academic and general, self-publishing and traditional publishing, in both Western and Majority World contexts, how to approach the ‘right' publisher with a book proposal, what to watch out for in a publishing contract, the benefits of editing and peer review, and the importance of marketing both yourself and your manuscript to the intended readers.