How can ministries stay flexible while planning ahead?

Kay Carter is the Global CEO of Christianity Explored Ministries, where she leads the creation of video-based courses introducing people to Jesus through Scripture. With a background in journalism and experience at Tyndale House, she has also advocated for religious freedom and worked with organizations supporting persecuted Christians. Her expertise spans strategy, communications, and Christian ethics. Here Kay Carter answers questions about their talk 'Intentional Organisations: How to Reap the Benefits of Strategic Planning and Avoid the Pitfalls', recorded at ELF 2026.