What are some of the most important qualities for being an effective apologist?

Paul Coulter is Head of Ministry Operations with Living Leadership, an organisation that helps leaders and their families across the UK and Ireland through training, mentoring and pastoral support. He is also Executive Director of the Centre for Christianity in Society, speaking and training in ethical issues and apologetics. Here he answers questions related to his talk "Conversational Apologetics: Principles from 1 Peter 3," given at the 2022 European Leadership Forum.