What is the biggest mistake in ministry fundraising?

Keith Ogorek, President of the Author Learning Center, brings a unique perspective to communications, having worked in both ministry and the marketplace. With experience in marketing for banks, as an ad agency creative director, and at a leading self-publishing company, he has helped ministries improve communication and development, and supports independent authors in pitching their work to Hollywood. Here, Keith Ogorek answers questions from the talk 'How to Create More Effective Communication for Your Fundraising Efforts', given at ELF 2025.