Church Based Strategies for Persuasive Evangelism: Persuasive Media

The invention of the printing press was a key factor in the spread and development of the Reformation in the 16th Century. In the 21st Century the invention of the Internet has the potential to be the same. This session looks at how we can take, create, and use opportunities in the secular media to present the Gospel of Jesus Christ. Most secular media are frightened of any form of proselytisation (unless it is for their default position of secularism), but this need not prevent Christians having an opportunity to share our faith in an intelligent, winsome, and culturally-coherent manner. We will look at how to discuss, debate, answer questions, and deal with misunderstandings about the Christian faith. Every Christian leader should be ready to give a reason for the hope we have, especially when we are called to do so in the secular mass media.