The Hip-Hop Generation Has Changed the World: Who Will Change Their World with the Gospel?

Since its inception, hip-hop has evolved into a multi-trillion-dollar industry, shaping music, fashion, and social movements across the globe. More than just a genre, it is a cultural powerhouse that has influenced politics, identity, and storytelling on an unprecedented scale. National Geographic hails hip-hop as 'the world's favourite youth culture', noting that 'just about every country on the planet seems to have developed its own local rap scene'. Hip-hop isn’t just a global phenomenon—it’s a mission field. Like any other cross-cultural movement, it demands respect, understanding, and intentional engagement. This is where the mission starts. Now how do we begin?