How to Make the Christian Message Interesting and Engaging in the Media

The culture around us is changing fast. Christian media is not only for the important task of evangelism, but to make an impact on the culture. Yet in the age of social media, plenty of media-noise, and religious relativism, the Christian message is up against tough competition in the marketplace of ideas. The temptation to compromise in order to be more relevant or entertaining has never been greater. What biblical and practical guidelines should we set for ourselves as representatives of the Kingdom of God while making the Gospel relevant through the means of media?