Lessons Learned from Someone Who Seeks to Engage with the Media

The media influences culture, how as Christians should we relate to it? The speaker has been engaging with the media over many years, firstly as a Media and Public Relations Officer in the UK Health Service and then as the Chief Executive and Head of Public Affairs at CARE (Christian Action Research and Education), a major Christian organisation working in the Parliaments and Assemblies of the UK and at the EU. Using her experience, she shares from practical examples the lessons CARE has learned about the opportunities and challenges of working with the media for Christian organisations so that we can use it more effectively to further our ministries and work.