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How to Lead in a Media Firestorm

Date recorded: 22 May 2012 | Speaker: Peter Saunders | Event: ELF Media Communicators Network
How to Lead in a Media Firestorm


In today’s global cyber-village local news stories can quickly go international and generate a huge amount of media interest and publicity. This creates great opportunities to impart a Christian worldview perspective for those who are willing to take the necessary risks and seize the opportunities on offer. Generating and reacting to such situations requires careful planning, monitoring, teamwork and execution in order to ensure that a Christian view is heard clearly and is able to shape media dialogue and public policy. Based on extensive experience in the UK campaigning and speaking on issues at the interface of Christianity and medicine this seminar examines how to best prepare for a media shark-fest through attention to messaging, media training, consultancy, delivery, use of social media, and mobilisation of a strong base of supporters.