Primary tabs


Seven Keys of Social Media Success

Date recorded: 27 May 2014 | Speaker: Steve Lowisz | Event: ELF Workshop
Seven Keys of Social Media Success


In this talk, you learn The Seven Keys to Social Media Success:

  1. Determine where your audience is – How Does Your Audience Access Social Media?
  2. Define what success looks like - Remember to Engage!
  3. Define an editorial calendar – Frequency and Quality Count!
  4. Setup a social media policy – Who Should Do What?
  5. Create a plan for handling negative feedback – Expect the Unexpected
  6. Monitor conversation – Listen More than You Talk!
  7. Measure your effectiveness – Analyze, Adapt & Improve!