Seven Keys of Social Media Success

In this talk, you learn The Seven Keys to Social Media Success:

1. Determine where your audience is – How Does Your Audience Access Social Media?
2. Define what success looks like - Remember to Engage!
3. Define an editorial calendar – Frequency and Quality Count!
4. Setup a social media policy – Who Should Do What?
5. Create a plan for handling negative feedback – Expect the Unexpected
6. Monitor conversation – Listen More than You Talk!
7. Measure your effectiveness – Analyze, Adapt & Improve!