Word in the City

How do we get young adults who do not want to step foot in a church excited about studying the Bible?  And is there any hope for getting this so-called missing generation to church?  In this short talk we hear the story of the new model of Bible study recently launched in Europe by Bible Study Fellowship (BSF).  BSF is a global, in-depth bible study programme with 1,100+ locations worldwide and over 500,000 members, and its innovative Word in the City (www.wordinthecity.org) is designed to help 20-to-40-year olds of all backgrounds read the Bible, know God, serve the Church, and benefit the city.