Creative Connections: How Can Churches and Ministries Use Media Effectively?

Recent developments in media technologies open up exciting possibilities for every church and organisation to be a media ministry at some level. Most churches have websites, many are communicating via social media, and some are producing and distributing video and other content. It is important that Christians communicate engagingly through a variety of media channels, but the underlying models of communication often come from the era of "old media" (radio and television) and are inadequate for successfully exploiting new media opportunities.