Lessons Learned: Media Strategy, Influencing Journalists, and Media Interviews

It is one thing to have a Christian perspective on contemporary issues. It is quite another to deliver it into the public square in a way that influences public opinion and public policy. What are the essential components in mounting an effective media strategy? How does one identify and build relationships with sympathetic journalists in order to help them promote your messages?  What is the best way of preparing for live and recorded interviews on broadcast media? How do you take control of an interview or debate to make sure that your messages come across effectively? We will review some practical strategies from 15 years of experience of contributing to media debate.